Sleep + Recharge
NEWSLETTER DESIGN
Project.
This project was intended to share information around sleep to people in different health organizations and to family, friends, and peers. With sleep taking up around 1/3 of our lives and with 62% of adults around the world saying they don’t sleep as well as they would like, this newsletter seemed applicable and useful to readers.
This newsletter intends to bring relevant sleep data to people who want to read it in a short amount of time but get the most information that they can from it. 🌑 👾 ✨
TOOLS.
~ Sketch
~ Adobe Illustrator
~ Photoshop
~ Keynote
~ Unsplash
FOCUS.
~ InfoGraphs
~ Sciencey Info but Simple
~ Content Writing
~ Research
~ Visual Design
Refining the Data.
Research Consolidation and Themes.
THEMES : Benefits, Stages of Sleep, Negative Effects of Too Little Sleep, Cycles of Sleep, Meaning of Sleep
With all of the data on sleep available in online articles, research papers, infographics, and other sources, it was a beginning of shuffling through online tabs, saving links, and finding themes within the expanse of sleep information out there. After listing the links in Keynote, I had to decide on a focus for the article. With online readers averaging 30 Seconds a day [link here] online and with brand emails being read within an average of 10 seconds [link here], it was important to narrow in on content that would catch a reader’s eye, be interesting and relevant enough for them to read, and retain with clean visuals, space between writing, and linking the information together in a way that flowed easily and related in context.
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Lorem Ipsum
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Description text goes here
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SYNTHESIZE IT DOWN
Starting w/ Content Choice .
Starting - What beings the read.
With a better direction of what to put into the articles [There were many benefits to sleep, so I chose 5, with the average person can hold 3-4 things at once and with research suggesting people can store 5 to 9 units of information, a chunk of benefits was chosen for the beginning of the article. How sleeping well can actually benefit you starts the article and once a person connects with the visceral + reflective side of the benefits of sleep, they can also connect with the more nitty gritty info that can be tedious to read. If the relate to the benefits, then Maybe reading the article will make them feel better and also help them to memorize the content for later.
Content ✓, Create a Structure + Layout.
How to visually organize information.
With visuals being processed 60,000x’s faster in the brain than text, I wanted to include infographics that shared the sleep data visually as well. Also with 80% of people remembering what they see, compared to 10% of what they hear, and 20% of what they read, visual imagery seemed like a good call.
Color Choice ; Infographic Choice connected to written content ; Icons ; Information hierarchy ; sleep theme
How to visually organize information.
Combining visual with written content statistics !
The art of sleep ; look at art news articles and museum articles for layout!
How to visually organize information.
Combining visual with written content statistics !
Color Choice - Cools and Nature.
Sleeping outside along with the cycles - restorative.
Combining visual with written content statistics !
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
Color Choice - Cools and Nature.
Sleeping outside along with the cycles - restorative.
Combining visual with written content statistics !
“Sleeping is no mean art: for its sake one must stay awake all day.”
— Friedrich Nietzsche
View More
Rise + Shine
Color Choice - Cools and Nature.
Sleeping outside along with the cycles - restorative.
Combining visual with written content statistics !
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
HEX: 12FR57
USERS
Sleepers + NonSleepers
For those who have seen the Earth from space, and for the hundreds and perhaps thousands more who will, the experience most certainly changes your perspective. The things that we share in our world are far more valuable than those which divide.
V2 - Color Shift
VERSION 3 - ITERATION
For those who have seen the Earth from space, and for the hundreds and perhaps thousands more who will, the experience most certainly changes your perspective. The things that we share in our world are far more valuable than those which divide.
V2 - Color Shift
VERSION 3 - ITERATION
For those who have seen the Earth from space, and for the hundreds and perhaps thousands more who will, the experience most certainly changes your perspective. The things that we share in our world are far more valuable than those which divide.
It suddenly struck me that that tiny pea, pretty and blue, was the Earth. I put up my thumb and shut one eye, and my thumb blotted out the planet Earth. I didn’t feel like.
V2 - Color Shift
VERSION 3 - ITERATION
For those who have seen the Earth from space, and for the hundreds and perhaps thousands more who will, the experience most certainly changes your perspective. The things that we share in our world are far more valuable than those which divide.
V2 - Color Shift
VERSION 3 - ITERATION
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make.
NOTE ~ Even though the progression of sleep is xyz the color shift is to visually communicate a shift in sleep and the deepening or ongoing patterns within.
V2 - Color Shift
VERSION 3 - ITERATION
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
VERSION 3 - ITERATION
V2 - Color Shift
VERSION 3 - ITERATION
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
VERSION 3 - ITERATION
Stronger Immune System
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business.
^ Social & Emotional Skills
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business.
+ + + Energy
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business.
V2 - Color Shift
VERSION 3 - ITERATION
For those who have seen the Earth from space, and for the hundreds and perhaps thousands more who will, the experience most certainly changes your perspective. The things that we share in our world are far more valuable than those which divide.
