Sleep + Recharge
Visual Design Info. Read
Focus.
Infographics
Content Writing
Research
Science Translation
Visual Design
Email Newsletter
Cohesive Read
Tools.
Sketch
Adobe Illustrator
Photoshop
Keynote
Unsplash
Preview
Adobe Acrobat
Overview.
With sleep being a common occurrence, it is surprising, at least to me, that 89% of people in the Nation report sleep problems (Link). With this indication that people could learn more about ways to get a better night’s sleep and how sleep occurs, I decided to create a newsletter that brought together infographics, relevant imagery, concise(natural speaking), and an organization of content (layout) that shared sleep information in a clear way for everyday readers.
Problem.
Sciencey Information can be at times dry and take a lot of time to read as well as absorb as well as utilize in daily life. Can a read be created that takes important and relevant information to people’s lives and is digested quickly and in a way that is accessible for use actively vs passively (active vs. passive knowledge.)
Keywords.
Sleep, Cycles, Waves, REM, NREM, Benefits, Koalas, Cycles, Waves, REM, NREM, Benefits, Koalas, Rejuvenate
Goal.
The intention is to provide information, that can at times be really scientific and lead people to bounce to other activities and articles in a way that is absorbable and has the potential to be utilized later, be remembered, and be enjoyable, not something to chew through for a long time and then prescribe to daily life for better rest.
Objectives for the Pre - Design
Visual Design | UX Design | Sciencey Info Translated to something fun! ***
then share the themes and focus and how this gets pulled through and around the defined user towards the goal = using a proto-persona’s theorized emotional reaction to gauge the design, how they learn it, their engagement, and the success of the information being relevant to their lives.
01 Infographics or science info is super relevant continued . . . Sciencey info translated to something fun to read?
02 Research Material
03 Prioritize Info (What to choose) Design choices
The Main Design Visions/ Focuses? Project Goals to work with . . .
Objectives for the Pre-Design
01 Create Visuals
Infographics to visually communicate the sleep research and sleep themes.
Infographics seemed like an important focus because, it combined science info in a visual way that quickly shared info captured in a way that users may more easily grasp then through just written text.
02 Research Material
What is out there on sleep, well a whole lot of information
What are common themes within the online articles that I am finding and which ones do I choose. for the newsletter? What am I learning about sleep that may be most relevant to the readers and most useful and can further connect to other themes?
03 Layout and Hierarchy
Organization of the elements to create an engaging read and a reflectively useful design.
How the content is arranged will connect the pieces together and share the info in a relevant and thematic way. This will hopefully make the info more potent, and enjoyable but also give a picture on sleep, where the content of visuals and content of type are organized in a way that makes the sleep read digestible, cohesive, coherent, and applicable in a simple manner.
Sleep Research Pivot
Prioritize info = What to choose and how to share it
Ideas on the benefits of sleep, cycles, sleep stages, and circadian rhythms could be used for 1 article. There was so much info out there and you could work different visuals with each.
But, in the end, I decided to take peices from each that seemed important and relevant, and place them together in a way that is learnable, ties togehter, and because they tie together, connect with a reader perhaps more substantiallyy then if it was 1 topic. A 3 course meal versus 1 dish for 3 meals. .
5 Themes + Cycles.
01 Cycles
Impact of sleep on the body.
02 Benefits
Ways to improve sleep patterns
03 How to Do It
Defining the sleep process.
04 Sleep Stages/ Hours
How much sleep is best for various ages
05 Brain
Sleep cycles + those around us
Further Explained . . .
Additionally, sleep is a mechanism that has a lot going on. It influences and beats in tandem with the many other systems of the body {10/12 including cardiovascular, circulatory, and muscular}.
Visual Design keyword themes
01 CYCLES | Lorem Ipsum Lorem Ipsum Lorem
02 BENEFITS | Lorem Ipsum Lorem Ipsum Lorem
03 HOW TO DO IT | Lorem Ipsum Lorem Ipsum Lorem
04 SLEEP STAGES & HOURS | Lorem Ipsum Lorem Ipsum Lorem
05 BRAIN | Lorem Ipsum Lorem Ipsum Lorem
Narrow in on a focus
5 Themes + Cycles.
01 Cycles
Impact of sleep on the body.
02 Benefits
Ways to improve sleep patterns
03 How to Do It
Defining the sleep process.
04 Sleep Stages/ Hours
How much sleep is best for various ages
05 Brain
Sleep cycles + those around us
Why these themes?
Additionally, sleep is a mechanism that has a lot going on. It influences and beats in tandem with the many other systems of the body {10/12 including cardiovascular, circulatory, and muscular}.
Additionally, sleep is a mechanism that has a lot going on. It influences and beats in tandem with the many other systems of the body {10/12 including cardiovascular, circulatory, and muscular}.
Additionally, sleep is a mechanism that has a lot going on. It influences and beats in tandem with the many other systems of the body {10/12 including cardiovascular, circulatory, and muscular}.
Visual Design, UX Design, Sciency Info Graph! (3 here too)
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
People + Koalas
Users are anyone who would like to learn about sleep, whether people, koalas . . .
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
People Research Graph Here!
Users’ hypothesized reaction, focus for the user! User emotions
Connect sleep learns with these elements 1,2 3,
Hypothesize
Goal
Problem Statement, HMW
Benefits of Sleep for Koalas and People
Koala 1 (REVISIT LAYOUT + CHOICE)
Koalas are the cutest when they are asleep!
Block = set up infographics, creation and hierarchy color which loops back to the koalas like always circle. Infographic focus, culmination, iteration, wrap into final newsletter. Wrap up leads to a hierarchical cohesive design newsletter.
Stronger Immune System
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+ Social & Emotional Skills
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+++ Energy
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Koala 2
Koalas are the cutest when they are asleep!
Sciencey info | content : what am I sharing, the message
Connect back to tone visuals layout, (Themes, colors, Nature, etc.)
Attention span, infographics, placing things together again and fun facts tone ; science of learning, enjoyment and fun.
Visual design = themes chosen for desing, focus on infographics, creastion and layout and colors and hierarchy to brign the pieces togehter, rhytms and tone. (1 koala can be Left Brain Text Content the middle can be the back and forth and the second koala can be the R brain creative side of the content)
People remember around 80% of what they see versus 10% of what they hear and 20% of what they read. (Link)
Creation and Sleep | REM + NREM Cycles
User Reconnect but asleep! Inverted Pyramid of info and the sleep experience now to an individual perspective and vantage point to learn about the sleep stages and the sleep cycles.
UX Design = who are my users
Sleep patterns, Icons
Person [Reconnect to user and sleep and what happens naturally . . . Connect to the back. and front load the next] infographic breakdown
1 Infographics, 2 layout 2 theme, colors, visual choice
Link into hypothesis of design and theory. HMW colors
Visual, written and type ; 2 square space block
User Info + Sciencey Info 4 Quadrant Circle Graph : Return cycle image of
reaction and feeling too
People process images 60,000 x’s faster than written or typed text. (Link)
Infographics
P1 Of Visual Representation.
Visualize 4 in 1
Visualize 4 in 1.
Text Content
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Visual Icons
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Visualize 4 in 1
Sleep Stages in numbers
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People spend on average 10 seconds reading a brand email (“Statista” Link)
Email Read.
“Final” Newsletter
Bringing it together and send.
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Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Possibly share about text compression here as well! Steps to minimize the email send but still keep it in a good visual quality without a folder being opened for a Google Drive link. !!!
What guided the info. read’s message?
Article Resources and Additional Reads if you’d like to explore more
Sleep.
Sleep affects everyone and is for the 66 percent of the time most of us are awake each day, 33% of the time of our body is resting in sleep or daydreams.
Additionally, sleep is a mechanism that has a lot going on. It influences and beats in tandem with the many other systems of the body {10/12 including cardiovascular, circulatory, and muscular}.
Sleep is something relevant to everyone and with the understanding of science and research and info. people have a 25% tendency to be aware or make choices based on that newly digested information.
Stress.
Stress affects 100% of humanity, and 89% of it had been noted to be related to sleep disturbances, adverse effects, and obstructions.
Stress can also be related to diet, xyz, and pyx which also influences a person’s sleep patterns.
One of the most impactful ways that a person can help their stress levels to subside or maintain a better wave length is to sleep well, eat, well, breathe well, exercise well, and socialize well.
With Sleep + Stress being something to work on together or that influences each other, it was a topic that was far reaching in terms of people’s relationship to the material and to how they may perceive sleep and to how they may choose to influence sleep. Their own sleep patterns, and the sleep patterns of those around them. On a personal note, I think it is fun to learn about the why behind things.
Sleep is constantly happening to us, the lull of dreams and a slumbering body, but I don’t always understand the mechanism behind this daily occurrence. Why not learn something and piece together it’s inner & outer workings. :)
Note: While. thisocntent was paired down for the newsletter, there was lots out there. Here is a summary recap of other points and links to resources if you’d like to learn more. Joke . . . recap rememeber
People will spend less than 15 seconds actively reading on a website. (Link) People more strongly remember content when images combine and support the text. (Find Link!)
Whatever it is, the way you tell your story online can make all the difference.
Reflection . . . Desing process, themes and schematic networks. A summary recap other points adn links to resources. Joke recap
That’s A Snooze. Onwards into the light!
Next Steps
01.
Goal: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
How: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
User Hypothesis + Support (Think whiteboard challenge recap!): It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
02.
Goal: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
How: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
User Hypothesis + Support (Think whiteboard challenge recap!): It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
03.
Goal: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
How: It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
User Hypothesis + Support (Think whiteboard challenge recap!): It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn.
Wrap it up.
Brining the focuses into the design with the 5 themes with the emotional feedback response cycle with the other 3 focuses of infographics, research, and hierarchy (what are these technically called?)
Note on the conflict of user testing and research along with the decision to not get a user feedback in order to benefit the users more with a read that is fun versus over the top sciencey. This user perspective though was a lense that was applied to creating the newsletter, and with the protopersona in mind, the hypothesize of xyz is theorized to be met with the above goals being explained with the suer in mind. Whiteboard challenge but with more time and applied to a fun project.
Emotional cycle recap, sleep cycle info recap = hopefully they learned something fun about sleep here too and moving into a new day transition!
Emotional Cycle!
Emotional cycle recap, sleep cycle info recap = hopefully they learned something fun about sleep here too and moving into a new day transition!
People spend on average 10 seconds reading a brand email (“Statista” Link) Benefits ~ “People are more likely to remember visual info.” (Link)
Users = All People + Koalas
Return, good morning, back to the objective, here is a hot beverage (Connect 1,2,3) Returning back to the objective! Rested, cleaned, connected, learned, and ready for this day. “Oh cool, that was not too bad and the veggies were tasty.”
“Sleeping is no mean art; For its sake one must stay awake all day.”
— Friedriche Nietzsche
