Sleep + Recharge
NEWSLETTER DESIGN
Health Objective
Sleep - We all not do it, but tell me more
Represents 1/3 of a person’s life
70% of adults report that they obtain insufficient sleep
Sleep Quality
1/3 of American adults don’t get enough sleep
Sleeping before midnight rests the body more
Goal
A newsletter project created for people in the email loop so that they could receive information on sleep. If they decided to read it, the goal is that they get a chance to learn about health + science in a way that is not a complete drag, maybe even a little exciting.
Launch your sleep ship 🛸
TOOLS.
Sketch
Adobe Illustrator
Photoshop
Hot Cocoa + Telescope
Extra Rocket + Spaceship Fuel
FOCUS.
InfoGraphs
Sciencey Info 🤯 - Make it Simple 😌
Content Writing
Research
Visual Design
Far Reaches of the Galaxy
JOURNEY.
Through the Visual Land + Sky Scape of Research - Know + Question
The Cycles of Sleep - Their Ups ⬆️, Downs ⬇️, and Backtracks ↙️
Dreams + the Body’s Night Life
Waves of Delta, Alpha, Beta, Gamma + Light + Sound
Locate
GATHER INFORMATION + IDEAS
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Now what ? . . .
This was a mix - and - match between finding things and piecing them together in Sketch. I spent a good amount of time on UnSplash looking at Koala pictures. Newsletters and Science can be tough to read and also people tend to lose interest when reading more fact content versus story content. So how do I utilize visual language, which people remember or is 80 something percent more effective than just writing. And with the bounty of articles and facts out there, how do I choose what info to put together/ prioritize on the article and how do I (hierarchically) place the content, both written and visual together in a way that keeps people reading, makes sense, is a quick read, since people spend (seconds/minutes) reading something, Almost like a bite of reading or an express read that is just as potent or maybe more potent due to being able to take it in and have the info connect to them , the user , and to be relevant to their lives - the language, content, and presentation. - email, length, and clean vs “other newsletters” - make it like a newsletter but science focused.
Connect science to the user !!! Design decisions for them.
ARTICLES
Places
Places
Places
LEXICON - LIST OF FACTS W/ PLACES - keep them interested
VISUALS
Places
Places
Places
Visual Imagery - bam bam , now speaking to them visually! - bite sized , scan
V2 - Color Shift
VERSION 1 - From Research
VERSION 2 - Utilizing Info 2 B cohesive w/ the newsletter +
COLOR SHIFT
VERSION 3 - ITERATION
Iteration. - Bigger fonts etc. emphasis
V2 - Color Shift
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Note: Even though the progression of sleep is xyz the color shift is to visually communicate a shift in sleep and the deepening or ongoing patterns within the night.
V2 - Color Shift
FULL NIGHT’S SLEEP : % IN EACH STAGE
VERSION 1 - From Research
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
FULL NIGHT’S SLEEP : % IN EACH STAGE
VERSION 1 - From Research
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
FULL NIGHT’S SLEEP : % IN EACH STAGE
VERSION 1 - From Research
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
FULL NIGHT’S SLEEP : % IN EACH STAGE
VERSION 1 - From Research
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
V2 - Color Shift
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Note: Even though the progression of sleep is xyz the color shift is to visually communicate a shift in sleep and the deepening or ongoing patterns within the night.
POSSIBLE SOMETHING HERE. MEH!
Utilizing Info to be cohesive with the newsletter + make it more its own with the colors for sleep cycles
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Note: Even though the progression of sleep is xyz the color shift is to visually communicate a shift in sleep and the deepening or ongoing patterns within the night.
INCLUDE POIGNANT RESEARCH DIAGRAM OR SOMETHING . . . ALSO INCLUDE THE VISUAL COLOR CHOICE FOR V1 + V2 WITH THE WHY.AFTER, BELOW SHOW THE ITERATION + WHY - ARROWS TO SHOW THE ICONS ARE LARGER (THE CHANGE) .
KOALAS ARE OBVIOUSLY CUTE AND WILL KEEP YOU ENGAGED . . . SO KEEP READING
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
SOCIAL & EMOTIONAL SKILLS
SKILLS
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all.
STRONGER IMMUNE SYSTEM
SKILLS
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all.
+++ ENERGY
SKILLS
It all begins with an idea. Maybe you want to launch a business. It all begins with an idea. Maybe you want to launch a business. It all.
MORNING READ W/ A CUP A’ JOE
“Sleeping is no mean art: for its sake one must stay awake all day.”
— Friedrich Nietzsche
Health Objective
Sleep - We all not do it, but tell me more
Represents 1/3 of a person’s life
70% of adults report that they obtain insufficient sleep
Sleep Quality
1/3 of American adults don’t get enough sleep
Sleeping before midnight rests the body more
Goal
A newsletter project created for people in the email loop so that they could receive information on sleep. If they decided to read it, the goal is that they get a chance to learn about health + science in a way that is not a complete drag, maybe even a little exciting.
Launch your sleep ship 🛸
PROJECT.
TOOLS.
Sketch
Adobe Illustrator
Photoshop
FOCUS.
InfoGraphs
Sciency Info Simple
Content Writing
Research
Visual Design
TOOLS.
Sketch
Adobe Illustrator
Photoshop
Hot Cocoa
Campfire
FOCUS.
InfoGraphs
Sciency Info Simple
Content Writing
Research
Visual Design
JOURNEY.
Through the visual landscape of research