Sleep + Recharge
Visual Design Newsletter
Project - Sleep Info. Made Simple Via a Newsletter.
Focus.
Infographics
Science Info.
Content Writing
Research
Visual Design
Overview, Concept, Design.
Overview: This project was a visual newsletter design, which combined research and UX thinking, in order to produce an useful and visually coherent read for people.
Concept: Sleep problems affect around , #% of people (Link), and sleep works with other systems of the body to influence people’s well-being, function, and directives. It seemed like a pretty relatable and relevant content/theme especially, with around 1/3 of life in sleep.
Design: I figured a design with images would make sciencey info, which can be dry and take quite a bit of time to parse through, more transmissible and perhaps even fun to read, and with that an ability to be recalled, utilized, and acted upon later.
Tools.
Sketch
Adobe Illustrator,
Photoshop
Keynote
Unsplash
Data on the project pre - full out research, design, review, and send.
Email Send + Newsletter Creation Idea Exploration
People spend on average 10 seconds reading a brand email, (“Statista” Link)
People remember around 80% of what they see versus 10% of what they hear and 20% of what they read. (Link)
People process images 60,000 x’s faster than written or typed text. (Link)
People will spend less than 15 seconds actively reading on a website. (Link)
People more strongly remember content when images combine and support the text. (Find Link!)
Goal = A to the point read w/ relevant and visually appealing infographics to support sleep learns.
Users and target audience.
For = People = Everyone
People more strongly remember content when images combine and support the text. (Find Link!)
5 Themes
1. Benefits of Sleep - + impact of sleep on the body
2. How to do it - Ways to improve sleep patterns
3. Sleep Stages - Defining the Sleep process
4. Sleep Hours - How much sleep is best for various ages
5. Cycles - Sleep cycles + those around us
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Read More ~ ~ ~
5 Themes + Cycles.
01 Cycles
Impact of sleep on the body.
02 Benefits
Ways to improve sleep patterns
03 How to Do It
Defining the sleep process.
04 Sleep Stages/ Hours
How much sleep is best for various ages
05 Brain
Sleep cycles + those around us
Lorem Ipsum.
Lorem Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem. Lorem Lorem Ipsum
Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem. Lorem Lorem Ipsum Lorem Ipsum
Lorem Ipsum Lorem Ipsum Lorem.
Read More > > >
People spend on average 10 seconds reading a brand email (“Statista” Link)
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Section to Continue II
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Read More ~ ~ ~
Benefits ~ “People are more likely to remember visual info.” (Link)
How to Do It = Cute Koala Pics + you have an audience.
Benefits
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Stronger Immune System
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+ Social & Emotional Skills
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+++ Energy
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More Koalas = Sleep Benefits are definitely read, I hope.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
People remember around 80% of what they see versus 10% of what they hear and 20% of what they read. (Link)
Creation and Sleep.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Visuals - Earthy Colors and Simple Font
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
People process images 60,000 x’s faster than written or typed text. (Link)
P1 Of Visual Representation.
Visualize 4 in 1
Visualize 4 in 1.
P2 of Visual Representation.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
P2 of Visual Representation.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
P2 of Visual Representation.
Visualize 4 in 1
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Email Read.
“Final” Newsletter
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The “Final” Newsletter
People will spend less than 15 seconds actively reading on a website. (Link)
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
That’s A Snooze. Onwards into the light!
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
“Sleeping is no mean art; For its sake one must stay awake all day.”
— Friedriche Nietzsche
